The sugar hype debunked
Sugar is not addictive. At least, your body will not become addicted to it. You are addicted to substances you need, and with use, you require increasingly larger amounts to achieve the same effect. If you stop consuming it, your body will experience withdrawal symptoms, and none of that applies to sugar. Sugar is also not poison. You won't die from it. You even need it.
We all eat too much sugar.
Sugar is not harmful to our bodies in itself, but we eat too much of it. On average, 28 large sugar cubes a day, and because we do not exercise while doing so, we become overweight. Being overweight increases the risk of serious diseases. But being overweight is not the fault of a single nutrient. People become overweight because they eat too much of everything. Sugar is not the only factor.
Added sugars
Two years ago, the World Health Organization (WHO) advised that no more than 10 percent of daily energy intake should come from added sugars to prevent overweight. That is 50 grams for women and 60 grams for men. This refers to sugar added by manufacturers or consumers. The Dutch exceed this by well over 80 grams (14 percent of energy intake). Research by Wageningen University shows that only 19 percent of adults and 5 percent of young people meet the WHO guideline.
AH implements changes
The industry puts too much sugar in products. As a consumer, you can pay better attention yourself. Labels on food and drinks state exactly how much sugar is in a product. Albert Heijn recently announced that it has been working for some time to put less sugar in its products. Watch the Albert Heijn YouTube video below.
Less sugar and more unprocessed food
We quickly get used to the taste of high-sugar foods. Often, the combination with fat and salt is also a great temptation. Getting used to eating less sugar, fat, and salt will help you go through life healthier and slimmer. Our advice is to eat less processed food, and then you will surely succeed.

About Kitty Atsma
Kitty is a passionate nutrition specialist and vitality coach with a broad scientific basis in nutrition and exercise. As a member of the national examination committee of the TCI (Nutrition Specialist & GWC), she monitors the quality of the field at the highest level. As a professional blogger, Kitty combines her in-depth expertise with the possibilities of AI to make complex health topics accessible. She curates and controls the technology to get to the heart of the matter, where her own vision and years of practical experience always determine the course.
Nutrition Specialist Teacher | BGN Weight Consultant | Member TCI Examination Board | Vitality coach
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